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Delhi High Court Protects JOCKEY Trademark, Orders Removal of 'JOYKE' Listings and Restrains Similar Brand Names

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The Delhi High Court granted interim protection to Jockey International, restraining the use of allegedly similar trademarks and directing Meesho to suspend listings and disclose seller details. - Jockey International Inc. v. M/s D.R. Kuppraj Tex India & Ors.

Delhi High Court Protects JOCKEY Trademark, Orders Removal of 'JOYKE' Listings and Restrains Similar Brand Names
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The Delhi High Court has granted interim protection to global apparel brand Jockey International Inc. in a trademark infringement dispute, restraining several defendants from manufacturing and selling innerwear products under marks such as "JOYKE", "JOYSKY", "JOJOKE" and other allegedly similar names. The Court also directed e-commerce platform Meesho to suspend the identified product listings and disclose seller details to the plaintiff.

Background of the Case

Jockey International Inc. filed a commercial suit claiming that it has been using the JOCKEY trademark since 1934 and holds multiple trademark registrations in India, with its Indian business being operated through its exclusive licensee, Page Industries Limited. The company argued that it discovered several online listings in early 2026 where innerwear products were being sold under marks allegedly resembling its registered trademark.

According to the plaintiff, despite issuing a legal notice, the sellers continued offering the products, while the online marketplace did not remove the listings without a court order. The company contended that the use of these marks could create confusion among consumers because the products, trade channels and customer base were similar.

Court's Observations

After examining the documents and comparing the rival trademarks, Justice Jyoti Singh found that the plaintiff had established a prima facie case for interim protection.

The Court observed,

"The impugned marks are prima facie deceptively similar to JOCKEY, the registered trademark of the Plaintiff and is being used by the Defendants for identical products. The consumer base and trade channels being common, likelihood of confusion cannot be ruled out."

The bench further noted that the balance of convenience favoured the plaintiff and that denial of interim relief could result in irreparable harm to the registered trademark owner.

Court's Decision

The Delhi High Court restrained Defendant Nos. 1 to 4, John Doe defendants and all persons acting on their behalf from manufacturing, marketing, advertising, listing or selling products under the marks JOYKE, JOYSKY, JOYSKE, JOJOKE, or any other mark found to be identical or deceptively similar to JOCKEY, until the next date of hearing.

The Court also directed Meesho to block or suspend the URLs identified by the plaintiff within 36 hours of receiving the order.

Additionally, the platform was ordered to provide available KYC details, registered addresses, mobile numbers, UPI information, transaction records and IP logs relating to the concerned sellers within four weeks, along with filing a compliance affidavit within six weeks.

Case Details

Case Title: Jockey International Inc. v. M/s D.R. Kuppraj Tex India & Ors.

Case Number: CS(COMM) 614/2026

Judge: Justice Jyoti Singh

Decision Date: 29 May 2026